I have tried on many occasions in the past to write about my frustrations about christian consumerism, church branding, church marketing, etc. Among many articles I have written about our Pragmatic Approach, I have thought that Maybe it's the WAY success is being defined, Scratched my head at Pastors feeling frustrated as they serve up hot messages to feed their Sunday morning consumers when we should really Feed ourselves and ultimately I grieved at the churches idolatry of the god of consumerism.
In all of these articles I hacked through my thoughts to express the danger and frustration of Christianity branding Jesus, marketing their church and targeting consumers. I say this to tell you that I just finished reading Tyler Wigg-Stevenson's article in Christianity Today, "Jesus is not a Brand" from his book "Brand Jesus: Christianity in a Consumerist Age". This is a well written article that articulates more better what I have tried to in all my articles on this blog.
Definatley worth the read!
